New York Power Authority Issues RFP for Digital Marketing Project to Help Bring Business to the North Country

For Immediate Release

Contact: NYPA Media Inquiries | media.inquiries@nypa.gov | (914) 718-6770

WHITE PLAINS—The New York Power Authority today announced plans to hire a firm to develop a digital marketing program and website in an effort to attract businesses and industry to St. Lawrence County in the North Country.

The funding complements an extensive history of NYPA economic development initiatives in the North Country that have supported nearly 9,700 jobs and $522 million in capital investments throughout the region.

The Power Authority released a Request for Proposals (RFP) to generate quality business development leads for St. Lawrence County. The RFP calls for a combination of ongoing lead generation through a sustained digital marketing program and the development of a best-in-class website. Ongoing maintenance and content development is also required.

Responses to the RFP are expected by the end of September, at which point NYPA will review the proposals and select a firm for an anticipated project launch by early November.

The RFP was noticed in the New York State Contract Reporter and can be viewed at: http://www.nypa.gov/Procurement/Default.aspx (registration required).

About NYPA

NYPA is the largest state public power organization in the nation, operating 16 generating facilities and more than 1,400 circuit-miles of transmission lines. More than 70 percent of the electricity NYPA produces is clean renewable hydropower. NYPA uses no tax money or state credit. It finances its operations through the sale of bonds and revenues earned in large part through sales of electricity. For more information visit www.nypa.gov and follow us on Twitter @NYPAenergy, Facebook, Instagram, Tumblr and LinkedIn.