Agency contacts:                                                            NYSERDA contact: 
Gayle Dougherty (                        Colleen Ryan (
Phone: 978-525-3742                                                    Phone: 866-NYSERDA ext. 3359

NYPA Contact:                                                            Brooklyn President Contact:
Brian Warner (                      Laura Sinagra (
Phone: 914-390-8183                                                  Phone: 718-802-3831


New Yorkers take the BE COOL Challenge

Air conditioner campaign to save energy and reduce carbon impact kicks off in Brooklyn


WHO:          New York State Energy Research and Development Authority (NYSERDA), New York Power Authority (NYPA), Con Edison and Brooklyn Borough President Marty Markowitz


WHAT:         Kick off the BE COOL challenge to save electricity and reduce carbon dioxide emissions this summer with energy efficient air conditioning.


WHERE:       Columbus Park at Borough Hall Plaza, Brooklyn, NY, 11201


WHEN:         June 21, 2007 at 11 a.m.


HOW:          As part of the BE COOL campaign administered by NYSERDA, the county with the highest percentage of residents participating in the BE COOL Challenge will be honored as the “coolest”. As an added incentive, Con Edison customers living in New York City or Westchester County who turn in an old, working room air conditioner may earn $35 or $100 towards the purchase of a new ENERGY STAR® qualified room air conditioner.


WOW!          Brooklyn leads the challenge with more than 565 room air conditioners saving 88,500 kWh of electricity and reducing 96,642 pounds of carbon dioxide emissions from the atmosphere.


ABOUT US:  NYSERDA uses innovation and technology to solve some of New York's most difficult and environmental problems in ways that improve the State's economy. Visit for more information.


NYPA is the nation's largest state-owned electric utility and provides energy-saving services and clean energy technologies to public institutions such as schools, hospitals and universities.  Visit to learn more about the New York Power Authority.



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