NYPA Communications Effort Earns National Award
July 17, 2002
N.Y.—The New York Power Authority (NYPA) has won a national award for its
multi-faceted communications program to build public awareness of the “NYPA/TH!NK
Clean Commute,” the nation’s largest electric-vehicle station-car
an Award of Excellence in APEX 2002, the 14th annual competition
conducted by Communications Concepts of Springfield, Va., specialists in
business communications and publications services. The award, in the
Marketing & Public Relations Campaigns category, was based on graphic
concept and design, editorial content and overall communications
effectiveness and excellence.
prestigious award confirms that the pioneering TH!NK program has received
the outstanding communications support it deserves,” said Eugene W.
Zeltmann, the Power Authority’s president and chief executive officer. “Nearly all of the 100 Ford TH!NK City electric vehicles available under the
program have been leased to commuters in the New York City area. That
simply couldn’t have happened without a superbly planned and executed
communications program, directed by Marsha Camera, NYPA’s graphics
communications manager, featured billboards at eight railroad stations where
commuters can charge the electric vehicles while at work, brochures that
TH!NK application, a Web site, press kits, newspaper
advertisements and two eight-foot-high displays for a news conference to
announce the program at Manhattan’s Grand Central Station.
Queens, Westchester, Putnam, Rockland, Nassau and Suffolk counties are
participating in the TH!NK program, leasing the non-polluting electric
vehicles for $199 a month and thus helping to improve air quality and cut
dependence on foreign oil. Combined with travel on commuter and subway
trains powered by electricity, the TH!NK vehicles can provide an
emission-free, all-electric trip.